HSBC Singapore Fintech Festival 2023: HSBC Nexus

Agency: Design Bridge & Partners

Role: Creative Tech Direction

 

At the Singapore FinTech Festival, I led the creative direction for HSBC Nexus — a generative art installation at the heart of HSBC’s booth that turned audience participation into living, data-driven art. Designed to embody HSBC’s theme of convergence, the installation invited visitors to answer four key questions about the future of fintech, from AI innovation to borderless banking. Their responses generated one of 270 unique visual outcomes — dynamic, intersecting patterns that symbolised collaboration and shared progress. Beyond an eye-catching centrepiece, HSBC Nexus became a powerful metaphor for connection, transforming real-time data into a collective vision of the financial future while creating personalised, shareable content for every participant.

Awards

Drum Marketing Awards APAC Bronze