HSBC Singapore Fintech Festival 2024

Agency: Design Bridge & Partners

Role: Creative Tech Direction

 

At the 2024 Singapore FinTech Festival—the world’s largest fintech gathering—I led the creative tech direction for HSBC’s central interactive installation, Future Vision, the heart of an experience designed to embody the brand’s ambition to propel innovation globally. Built around the idea of Accelerant, the booth was conceived as an immersive space of motion and momentum, visually expressed through dynamic “warp speed” particle streams that pulled visitors forward into the future. At its core, the 110-inch hexagonal interactive screen invited participants to co-create that future: by capturing their portrait, the installation transformed each visitor into a personalised “warp speed” visual—an abstract, fast-moving representation of their energy and aspirations—accompanied by a bespoke statement about their vision for the future of finance. The result was a sensory, shareable experience that blended design, technology, and storytelling, turning HSBC’s booth into one of the festival’s most talked-about highlights.

Awards

Marketing Event Awards

Best Use of Tech:  Bronze

Best B2B Brand Experience: Finalist

Best Digital Integration: Finalist

Best Event Branding: Finalist

Best Event for a Specific Audience: Finalist

Best Event Production: Finalist

The Markies

Most Creative – Immersive Brand Activation: Bronze

Most Effective Use – Experiential: Finalist

Event Marketing Awards

Best Trade Show / Exhibition / Conference: Bronze